The Biggest Mistake Writers Make When Pitching a Book Idea

You’ve been thinking about your book idea for years and now you’re ready to write your proposal and see where you can take it. You dream of attracting a reputable literary agent and, eventually, an editor who will partner with you in making this a bestseller. You’ve got a detailed outline, strong platform, and even a great title.

You don’t want to mess this up. You’re confident that your book will be a must-read for a defined readership you’ve clearly identified. Your content is terrific. Your credentials are unparalleled. Your voice needs to be heard. Where could you go wrong? Here’s the question you need to ask yourself: WHY do your readers need to read your book today?

It’s not enough to talk about what the book is about and how you’re the ideal person to write it. It’s not enough to have compelling material or argument, riveting stories or case studies, and practical solutions. The biggest mistake people make in pitching their book idea is not figuring out precisely what makes their book necessary, relevant, and urgent in today’s world. What do you have to share that your audience is thirsty for—and perhaps they don’t even know it? What about your message fills a gaping hole in an important and timely conversation? In answering this critical why question, see if you can be counterintuitive, surprising, and provocative.

An irresistible pitch prioritizes the why, not the what or how. It will help you stand out from the noise of other pitches and get your proposal to avoid the slush pile. If you can align your why with a cultural movement or the current zeitgeist, even better.

Credit: Photo by Nik on Unsplash